Experiential Marketing Model on Hotels Owned by Regional Government of South Sumatra Province

a study on insurer solvency by panel data model: the case of iranian insurance market

the aim of this thesis is an approach for assessing insurer’s solvency for iranian insurance companies. we use of economic data with both time series and cross-sectional variation, thus by using the panel data model will survey the insurer solvency.

Benchmarks of Web Site Design and Marketing by Swiss Hotels

*Lausanne Institute for Hospitality Research (LIHR), Ecole hôtelière de Lausanne (EHL), Le Chalet-à-Gobet, 1000 Lausanne 25, Switzerland †Competence Center ISnet-VS, University of Applied Sciences Valais, Technopôle 3, 3960 Sierre, Switzerland ‡Hotel Valuation Services HVS, 372 Willis Avenue, Mineola, NY 11501 §University of Western Australia, Faculty of Business, Department of Information Mana...

Reflecting on Experiential Learning in Marketing Education

Experiential learning methods have become increasingly popular in marketing education. Factors underlying this trend are: the desire to respond to the changing higher education environment (the student-customer); to endow students with employability skills; the common sense assumption that since marketing is a practical activity learning from experience makes sense; and, pedagogic methods desig...

The Accounting and Marketing Interface in Hotels

The government’s role in government-owned banks

In this study, we reinvestigate the question of whether government banks are inferior to private banks. We use cross country data from 1993 to 2007 to trace the different types of government banks. These types comprise banks that acquire distressed banks, normal banks, or no banks at all. Contrary to common belief, the evidence shows that unless government banks are required to purchase a distr...